What began as a plan to provide small business support to women in remote and underserved parts of Alberta has sparked an effort to rethink the experience of female entrepreneurship.
Project Gazelle, created by Community Futures Lloydminster, is one of two projects in Alberta supported by the Government of Canada’s Women Entrepreneurship Strategy (WES), a national $2-billion investment that seeks to double the number of women-owned businesses by 2025.
Named after both the emerging business term for an agile and adaptable firm and the swift and tribal groupings of grassland animals, Gazelle took what has been an established process for small business development and deconstructed it to examine the many roadblocks women in Alberta face.