Businesses have to adapt to a future where ways of living, working and playing are changing rapidly. We can no longer put people in neat demographic boxes because people of all ages in all markets are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income family status and more. So, you can stop trying to figure out the differences between Gen X and Gen Y because ‘generational generalizations’ are fast... Read more
We Live in a Post-Demographic World
A Revolution in Transparency is Just Beginning
Thanks to the radical transparency made possible by a world that is connected 24/7 in real-time, businesses exist in glass boxes. Outsiders can easily see inside. Sure, not always with 20/20 vision. But, they can see the people, processes and values at work. And, companies that are not living up to stated values and brand promises get exposed quickly and mercilessly.
Perhaps the most extreme example in 2018 is, in a word: Weinstein. In a hashtag? #MeToo. A New York Times article revealed multiple abuse allegations against film... Read more
Artificial Intelligence and the Future of Commerce
Why global trends matter to small business
But finding time to keep up with global trends and issues is critically important. Your customers are not just shopping locally. They're exposed to global trends, so you should be too. Doing so gives you the field vision to see what's coming before it gets... Read more