Cheryle Renwick is on a mission to save small businesses money through negotiating better cell phone contracts. Through her company, Reliance Telecom Consulting, she analyzes cell phone invoices, investigates billing errors and renegotiates better rates on behalf of her growing client base.
“People don’t realize there’s a whole world of unadvertised pricing potentially available to them,” says Renwick. “Since opening my business in June of 2009, I’ve saved my clients anywhere from 25 to 67 per cent on their billings.
“I recently worked with a client who didn’t think I could save him any money,” she says. “The business owner had spoken with his service provider on numerous occasions looking for better rates and even threatened to cancel – he was so frustrated. By looking at his total account usage with an objective perspective, I was able to renegotiate his rates with just over 60 per cent in savings,” Renwick glows. “That’s a lot of money for a small business.”
How did this inspiring entrepreneur make the leap from employee to running her own business? “I’ve worked in the telecommunications industry for many years,” she explains. “My customers sometimes joked that I should branch out on my own, but I didn’t have the business skills or faith in myself to pursue the idea. After the company I worked for moved my job east, I joined a small consulting company, but was eventually laid off again.”
“I guess the self employment seed was planted because I realized I had knowledge, skills and expertise in my industry, but just needed some guidance to get started,” Renwick continues. “I was at a Chamber of Commerce lunch and happened to mention my business goal [to] another entrepreneur. He was enrolled in the Self Employment Program offered by Community Futures Centre West and suggested I speak to them.”
Renwick says the financial and marketing training she received through the Program has been a key to her success. “The necessary evil – writing a business plan – was a challenge, but I learned how to do it properly,” she says. “I’m thankful for the tools I learned as my business plan is now the backbone of my operation – it’s easy to see how people fail without one.”
“I’ve been able to help businesses right here in my own community by doing something I’m passionate about,” says Renwick. “And I get to spend time with my children. It doesn’t get any better than this.”
As published in COCHRANEConnects Spring/Summer 2010
View her website at http://reliancetelecomconsulting.com/index.php