The Grow Zone isn’t your typical retail business. With a focus on various types of hydroponics, this innovative company exists to help consumers transition into a more sustainable and self-sufficient lifestyle by enabling them to grow their own vegetables and herbs indoors. Put simply, hydroponics is the practice of growing plants without soil. More specifically, with hydroponics, plants are grown with their roots suspended in water containing all of the necessary nutrients.
The Grow Zone was started in August of 2013 by Sharon Vierboom, with assistance from her husband Dennies. With a wide variety of experience in multiple industries, Sharon and Dennies are the ideal team to run this type of business. From Sharon’s background in bookkeeping and healthcare, to Dennies being a triple-ticketed journeyman with a focus on plumbing and refrigeration, the couple has their bases covered and is able to handle the technical and financial matters of the business on their own.
When it comes to operating the business in terms of sales and customer service, one of The Grow Zone’s best assets is their employee Shawn. “Customers gravitate towards Shawn and he really believes in all the products and he educates our clients on all their requests” says Sharon. She adds that “Shawn frees up time for us to plan the next phase of the business.
While Sharon and Dennies were able to start the business on their own, when it came time to expand the business in the fall of 2015, they decided to reach out to Community Futures Central Alberta in search of the funding that they needed to increase their marketing efforts and website capabilities, as well as relocate to a larger location across the street. They had their hearts set on this larger location as it would provide space for more displays and a classroom to help educate consumers on how plants grow. The thought was that the displays and education classes would help to smooth out the sales process and show customers how their products work to grow plants. Sharon and Dennies also wanted The Grow Zone to become more of an online presence and open themselves up to the world of e-commerce, where they would be able to reach a broader group of people through selling on their website.
“Without Community Futures, The Grow Zone would not be where it’s at today”, says Sharon. “The funding we received through their organization was instrumental in expanding our business and preparing for future growth.” If you are looking for help with starting up a business, or are looking to expand or purchase an existing business, contact Community Futures at 403-342-2055 to see what they can do for you.
For all of your growing needs, visit The Grow Zone in person at #7 6850-52 Avenue in Red Deer, online at http://thegrowzone.ca/ or give them a call at (403)356-9663 or toll free at 866-401-9663.